How cash on delivery actually works
Reference explanations, written for people running a Pakistani online store rather than for search engines. Each one is meant to be the last page you need on its subject.
Cash on delivery in Pakistan: the complete guide
What COD is, who holds your money and for how long, what the courier deducts before you see it, and why it changes what an "order" means in your accounts.
RTO: what a returned parcel really costs, and how to reduce it
Return to origin is the largest uncounted cost in Pakistani e-commerce. What it actually costs per parcel, why it happens, and the five levers that move it.
How to calculate true net profit on a COD order
The full arithmetic, in order, with every deduction named — including the two withholdings most sellers never see because the courier takes them first.
The PostEx merchant portal, explained for Shopify sellers
Booking, labels, tracking and payments — how the upfront advance and the reserve actually settle, and the reconciliation work the portal leaves to you.
Courier companies in Pakistan: choosing one for a COD store
Who the options are, and the four numbers — delivery rate by city, days to settle, return charges, freight — that decide which is best for you.
Shopify in Pakistan: what to set up, and what to watch
PKR, payment gateways, switching on cash on delivery, connecting a courier, and the dashboard number that misleads Pakistani stores.
Profit margin formula, worked through for a COD store
Gross and net margin in rupees, margin versus markup, and the three reasons the formula overstates a COD store's real margin.